Our Story

    

PIMP is more than clothing—it’s personal.

When people hear the word “pimp,” they usually think of men. But I wanted to flip that meaning. To me, a pimp is a woman who’s bold, confident, independent, and unapologetically herself. This brand was created for the women who carry that energy every day, and for the men who respect and stand beside strong women.

But behind every design, there’s something deeper. My brother Sergio is the heart of this brand. He was my biggest supporter, always pushing me to believe in myself. Losing him was the hardest thing I’ve ever faced—and if you’ve ever lost someone close, you know how hard it is to keep moving forward. This brand is my way of doing just that. It’s my motivation to keep going for him, because I know that’s what he would’ve wanted me to do.

That’s why you’ll always see 2007 in my pieces—it’s Sergio’s birth year. It’s my way of carrying his spirit into everything I create and making sure his story lives on.

PIMP isn’t just fashion—it’s confidence, it’s resilience, it’s love, and it’s legacy.